Email & retention advisory

Turn one-time buyers into a repeat habit.

Cadence builds the email and lifecycle flows that keep customers coming back — set up once, properly, and handed over to your team.

Welcome & first-purchase
Abandoned cart & browse
Post-purchase & reviews
Win-back & replenishment
Campaign calendar
Packages

One-time builds, not retainers.

Each is a defined project with a fixed fee. Pay once; no subscriptions.

AUDIT

Lifecycle Audit

$150 one-time
A review of your current flows, segments, and deliverability, with a prioritized plan.
  • Flow & campaign review
  • Segmentation & list health
  • Prioritized roadmap
BUILD

Core Flows Build

$590 one-time
We set up the flows that do the heavy lifting — welcome, cart, post-purchase, win-back.
  • Four core flows, built & tested
  • Copy & structure
  • Handover & docs
PROGRAM

Full Lifecycle

$1,200 one-time
A complete lifecycle project: every flow, segmentation, and a campaign calendar.
  • Full flow suite
  • Segmentation strategy
  • 90-day campaign calendar

Cadence is advisory and build work. We set up and recommend; we don't promise or guarantee revenue, open rates, or any specific result. Outcomes depend on your list, product, and market.

What we cover

The retention machine.

01

Welcome & onboarding

The first impression that turns a new subscriber into a first order.

02

Cart & browse recovery

Catching the buyers who almost converted.

03

Post-purchase

Receipts, education, reviews, and the path to a second order.

04

Win-back & replenishment

Bringing lapsed customers back at the right moment.

05

Segmentation

Sending the right message to the right people, not everyone.

06

Campaign calendar

A rhythm for broadcasts that doesn't burn the list.

How it works

Scoped and handed over.

STEP 1

Pick & pay

Choose a package, pay once — fixed fee, no recurring billing.

STEP 2

Access & brief

Connect your platform and share context via intake.

STEP 3

We build

Flows built and tested, with your input.

STEP 4

Handover

Docs and a walkthrough so your team owns it.

About

Who you work with.

TH
Thomas Haught
Email & retention advisor

Independent consultant based in Oregon. Spent the last few years inside small e-commerce brands — first running their email programs in-house, then advising owners who wanted the same work done on a project basis. Hands-on with Klaviyo and Shopify Email day-to-day.

Cadence is for brands sitting on a list they're not using well. We build the flows once, properly, and hand them over.

You work directly with Thomas — no juniors, no hand-off. Each project is scoped from the start, with a clear deliverable and a hard end date.

The approach is straightforward: review what's already running, fix what's leaking, build what's missing, document everything so your team can run it after we're done.

FAQ

Before you start.

Is this a subscription?

No. Every package is a one-time, fixed-fee project. No recurring billing, nothing to cancel.

Do you guarantee a revenue lift?

No. We build the flows and advise; results depend on your list, product, and market. We won't promise numbers.

What shows on my statement?

Payments appear as CADENCE. Questions — email support@thomashaughtcadence.com, reply within one business day.

What's your refund policy?

Full refund before build work begins; once a build is underway it's non-refundable. See our Refund Policy.

Which platforms do you work with?

Klaviyo and Shopify Email are the two platforms we work in day-to-day. If you run something else, ask before booking — we'll be honest about whether it's a fit.

Start

Build the flows once, properly.

Pick a package, connect your platform, and hand the rest to us.

Start a project
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